"We must constantly build dikes of courage to hold back the flood of fear."
- From his sermon, "Antidotes for Fear" published in his book "Strength to Love" by Dr. Martin Luther King, Jr., 1963
The flood is the metaphor in this episode for the unleashing of pent up racial tensions following the assassination of Dr Martin Luther King on April 4, 1968. Riots broke out in multiple cities with Washington, D.C., the worst. The National Guard was finally called in to quell the violence there.
It also about the "flood" of emotions for many of the characters, but primarily, the two major ones, Peggy and Don, who are contrasting mirrors. When Dr. King is killed, emotions spill out but not all these can be attributable to him. The emotions are complex, diverse and human. It can be summed up when Abe sits at his typewriter and says "its an emotional story."
The episode opens with Peggy looking out of a high rise apartment that she is considering to buy. She is coming "up" in the world and this is reflected by her now seeing sunshine and blue sky. When we see Don, he has come "down" to the lobby level with Megan and talks to Dr. Rosen and Sylvia about their upcoming train trip to Washington DC.
This contrast between Peggy and Don is further shown when Peggy finds out that Abe in interested in having children with her and has visualized their future together. She is happy in her relationship and in her job. Don, though, is losing his grip becoming more depressed, drinking and smoking more.
Bobby rips the wallpaper because it is not properly aligned, it doesn't quite fit together. The allusion is to the American social fabric: that it has been "papered over" hiding the cracks and imperfections that has buried prejudice and racism underneath.
The tearing of the paper can also be seen as Bobby peeling back the emotions in the household. Betty asks "why are you trying to destroy this house?" For Bobby, Henry is now the father figure. Betty, his mother, is not who she once was: the sexy blond model / mother figure. Now she can't fit into her old dress and she is not a blond. She's not even sure who she is. Her smile fades when Henry says that he's thinking of running for Congress and he wants people to meet "the real you". She is self conscious of her looks and figure. In addition, Betty's annoyance when Don "forgets" to pick up the kids for his weekend outing, shows her lack of maternal instinct and her sole concern with herself (she asks him to come get them even though is danger with looting and the potential for rioting).
When Don takes Bobby to the movie theater, they watch a movie twice, which is Planet of the Apes (1968). The movie was based on a story by the French writer, Pierre Boulle, and reset to take place in the United States. The story illustrates and reverses the roles in contemporary race relations by creating a future where white people are hunted and enslaved by talking apes. Boulle took the racist stereotypes of the portrayal of dark skinned peoples as monkeys (or gorillas, apes, and chimpanzees) and turned the stereotype on it's head by making the apes the dominant power and culture. In the film, white people had become animals.
Pete is rejected by Trudie when he volunteers to come home and protect her. He is angry. When he talks to her, he is trying to say that he cares for her and wants to come home, but the King assassination remains the surface topic of conversation, and he can not really tell her how he feels. At work, he takes the anger out on Harry and accuses him of being a racist because he is concerned with money. When we last see Pete, he has ordered Chinese take out food. He is alone in his dark and depressingly small apartment which he use to think hip. When he tries to talk to the delivery person, the man does not speak English. We realize that Pete is completely alone, isolated and cut off from the rest of the world.
The flood as creation myth, destroys life and then recreates it. Peggy loses her apartment, but finds out that Abe loves her. Pete's epiphany is that he can't go back to his previous life of domesticity. Ginsburg's arranged date with Beverly* is broken up but they may see each other again. The social turmoil has made Henry to think of accepting the vacant Republican seat in Congress that he has been offered. Betty, is adrift in suburbia. And like Pete and Don, Megan is emotionally separated: she is ignored by Don, by the award ceremony and by her father.
Don is aware of his failure as a husband and father. During the Washington, D.C. riots, Don wonders about Sylvia. He doesn't wonder about his children or wife. Don's misplaced emotions makes him feel guilty and he takes to the bottle and cries to Megan who shows sympathy. Don tells her that he really didn't love his children and wonders if he inherited this from his father. But when Bobby shows empathy with the African American theater employee, he finally feels something. He says to Megan, "you feel a feeling that you were pretending to have and it feels like your heart is going to explode." This is brought home to Don and closes the episode, when Bobby tells Don that he's scared because he's afraid someone will shoot Henry, his "new" father. Don tells him "he's not that important". When Bobby falls asleep, Don goes outside to smoke, alone in the dark city night. Bobby feels for Henry what Don feels for Bobby: strong familial commitment. In this case though, Don is not the recipient.
It also about the "flood" of emotions for many of the characters, but primarily, the two major ones, Peggy and Don, who are contrasting mirrors. When Dr. King is killed, emotions spill out but not all these can be attributable to him. The emotions are complex, diverse and human. It can be summed up when Abe sits at his typewriter and says "its an emotional story."
The episode opens with Peggy looking out of a high rise apartment that she is considering to buy. She is coming "up" in the world and this is reflected by her now seeing sunshine and blue sky. When we see Don, he has come "down" to the lobby level with Megan and talks to Dr. Rosen and Sylvia about their upcoming train trip to Washington DC.
This contrast between Peggy and Don is further shown when Peggy finds out that Abe in interested in having children with her and has visualized their future together. She is happy in her relationship and in her job. Don, though, is losing his grip becoming more depressed, drinking and smoking more.
Bobby rips the wallpaper because it is not properly aligned, it doesn't quite fit together. The allusion is to the American social fabric: that it has been "papered over" hiding the cracks and imperfections that has buried prejudice and racism underneath.
The tearing of the paper can also be seen as Bobby peeling back the emotions in the household. Betty asks "why are you trying to destroy this house?" For Bobby, Henry is now the father figure. Betty, his mother, is not who she once was: the sexy blond model / mother figure. Now she can't fit into her old dress and she is not a blond. She's not even sure who she is. Her smile fades when Henry says that he's thinking of running for Congress and he wants people to meet "the real you". She is self conscious of her looks and figure. In addition, Betty's annoyance when Don "forgets" to pick up the kids for his weekend outing, shows her lack of maternal instinct and her sole concern with herself (she asks him to come get them even though is danger with looting and the potential for rioting).
When Don takes Bobby to the movie theater, they watch a movie twice, which is Planet of the Apes (1968). The movie was based on a story by the French writer, Pierre Boulle, and reset to take place in the United States. The story illustrates and reverses the roles in contemporary race relations by creating a future where white people are hunted and enslaved by talking apes. Boulle took the racist stereotypes of the portrayal of dark skinned peoples as monkeys (or gorillas, apes, and chimpanzees) and turned the stereotype on it's head by making the apes the dominant power and culture. In the film, white people had become animals.
Pete is rejected by Trudie when he volunteers to come home and protect her. He is angry. When he talks to her, he is trying to say that he cares for her and wants to come home, but the King assassination remains the surface topic of conversation, and he can not really tell her how he feels. At work, he takes the anger out on Harry and accuses him of being a racist because he is concerned with money. When we last see Pete, he has ordered Chinese take out food. He is alone in his dark and depressingly small apartment which he use to think hip. When he tries to talk to the delivery person, the man does not speak English. We realize that Pete is completely alone, isolated and cut off from the rest of the world.
The flood as creation myth, destroys life and then recreates it. Peggy loses her apartment, but finds out that Abe loves her. Pete's epiphany is that he can't go back to his previous life of domesticity. Ginsburg's arranged date with Beverly* is broken up but they may see each other again. The social turmoil has made Henry to think of accepting the vacant Republican seat in Congress that he has been offered. Betty, is adrift in suburbia. And like Pete and Don, Megan is emotionally separated: she is ignored by Don, by the award ceremony and by her father.
Don is aware of his failure as a husband and father. During the Washington, D.C. riots, Don wonders about Sylvia. He doesn't wonder about his children or wife. Don's misplaced emotions makes him feel guilty and he takes to the bottle and cries to Megan who shows sympathy. Don tells her that he really didn't love his children and wonders if he inherited this from his father. But when Bobby shows empathy with the African American theater employee, he finally feels something. He says to Megan, "you feel a feeling that you were pretending to have and it feels like your heart is going to explode." This is brought home to Don and closes the episode, when Bobby tells Don that he's scared because he's afraid someone will shoot Henry, his "new" father. Don tells him "he's not that important". When Bobby falls asleep, Don goes outside to smoke, alone in the dark city night. Bobby feels for Henry what Don feels for Bobby: strong familial commitment. In this case though, Don is not the recipient.
Misc notes:
Water references: the real estate agent: "you can smell the ocean", "I'll go flush the toilet"; Gingberg's father talking about the Genesis flood and lining up "two by two".
Animal references: Dr Rosen to Don: "you two going to the (race) track?". Pete calls Harry "a pig". Roger tells Randall to "go back to your cage". Randall later says that "all the animals are crying". In between the showing of the movie, Don reads "The Ape" newspaper with a headline that says, "Big Roundup of Human Beasts".**
* Is it a coincidence that she attends "Hunter" College and then we hear that Dr King is shot in the face?
** Was this a faux newspaper that they gave to the audience as part of the promotion for the film or a Mad Men prop?
Postscript: in a conversation with Gil Zeimer www.zeimer.com over the weekend, he mentioned something that I hadn't noticed before: all the ad campaigns that SCDP has done, does not have the name or logo of the products in them. As I thought about this later, I wondered if it had to do with getting approval from the company (like Heinz) to use their name and trademark. By not including the trademarked material, they could write the episode without prior permission and script approval thus avoiding losing creative control. It seems that they may have come up with a creative and elegant solution to a legal issue.