Season 6 Episode 6: For Immediate Release

"I wanted it to be a day of sentiment, not profit."
- Anna Jarvis

The episode opens on a Saturday with Joan, Burt and Pete talking with a banker about the value of the company. If the stock of SCDP is offered on the stock exchange, the partners will become rich. The underwriter says to Joan, "your papers are spotless, my compliments to the chef." After he leaves and while sharing a drink together, Pete says to Joan, "everybody wants you" and hints that they should sleep together. She rebuffs him but says when she is leaving, "don't forget, it's Mother's Day tomorrow." 

The roots of Mother's day began as a pacifist movement and goes back to post Civil War. It was an effort to reunite families that had been divided by the warring sides. But it wasn't until 1914 that Congress made it a holiday due to the efforts of Anna Jarvis. Jarvis, however, when she died in 1948, regretted that it became a holiday due to it's crass commercialization. 

Except for Megan, there are no children shown in this episode. And all the women shown who are mothers, Joan, Trude, and Marie, are not seen as "mothers". The women want to be seen as professional (Joan) or as sexy and desirable (Daisy, Megan, Maire, Peggy, Trude). Marie tells us that she hates it when her grandchildren call her to wish her a happy Mother's Day. She also offers her the flowers that she received from Megan to Dr. Rosen as a gift to his wife. The only woman who played the traditional role of mother wasn't even shown: it was Hazel, the TV sitcom that Ted wanted to watch, but "couldn't get the reception." Motherhood had left the building.

Peaches' story about the dog who had a litter in an oil stain in their garage, where each puppy "had a nipple" had Don rejoin, "I love puppies". Motherhood is sexualized by the men. Roger tells Daisy that his mother died so she will have sex with him. Pete tells Trude, "we'll maintain every other aspect of our marriage, except what matters" when Trude denies Pete sex. Marie tells Roger to "forget my name" when he's a no show for the dinner with Herb and Peaches. She thinks it's because she's not attractive because she is a mother / grandmother. 

Fathers take it on the chin here: Don is oblivious; Dr. Rosen borrows wrapping paper from Megan as he is putting something together at the last minute; Dr. Rosen's son is going to take Sylvia for a walk in the park; worst of all Pete and Pete's father-in-law, Tom, meet at a brothel (party house). Tom becomes incensed with this (guilt?) and pulls his advertising business from SCDP. He tells Pete that Trude, "is his Princess" and Pete "is not fit to be a father". Tom is so wrapped up envisioning his daughter in the traditional mother role that he can't identify with the fact that he and Pete share a common interest in having sex with prostitutes. 

Relationships are juxtaposed and compared: Pete and Trude / Roger and Daisy. Don and Megan / Peggy and Abe. Peggy is back down in a windowless apartment building which she shares with a junkie who defecates in the hallway and street kids who hang out on the stoop throwing firecrackers. She fantasizes about Ted* when she kisses Abe. She wants out of there. She's told us in this episode that she doesn't like change and it is a shock to her when the two firms merge. Peggy and Pete's trajectory are going down while Don and Roger are seen going back up. The two advertising firms merged by necessity. It was a successful "Hail Mary" pass that worked at the last minute: they landed the XP 887 (Chevy Vega) account, a car that was later to be shown to have a history of design problems that resulted in numerous product recalls. 

* A literary joke: Ted is reading "Something" by Ralph Waldo Emerson. It could have been called "Anything" as Emerson never wrote such a work.